**Lesson Plan: Role of Facilitator in Marketing**
**Grade Level:** Senior Secondary 2
**Duration:** 90 minutes
**Subject:** Marketing
**Topic:** Role of Facilitator in Marketing
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### Objectives:
By the end of this lesson, students should be able to:
1. Understand the concept of a facilitator in marketing.
2. Identify key roles and responsibilities of a marketing facilitator.
3. Discuss the importance of facilitation in marketing strategies.
4. Analyze case studies to understand practical applications of facilitation.
### Materials Needed:
- Whiteboard and markers
- Projector and screen
- PowerPoint presentation
- Case study handouts
- Internet access
- Sticky notes and pens for group activities
### Lesson Outline:
#### Introduction (10 minutes):
1. **Welcome and Attendance:**
- Brief welcome and mark attendance.
2. **Icebreaker:**
- Quick icebreaker activity related to marketing concepts. For example, ask students to think of their favorite commercial and describe what made it memorable for them.
#### Direct Instruction (20 minutes):
1. **Definition of Facilitator:**
- Begin with a PowerPoint presentation defining what a facilitator is in general and specifically in the marketing context.
- Discuss how facilitators help marketing teams stay organized, focused, and productive.
2. **Key Roles and Responsibilities:**
- Outline the various roles, such as organizing meetings, generating creative ideas, conflict resolution, and ensuring effective communication.
3. **Importance of Facilitation:**
- Explain why facilitation is crucial in developing, executing, and reviewing marketing strategies.
- Provide examples of successful marketing campaigns and highlight the facilitator's role in those campaigns.
#### Group Activity (15 minutes):
1. **Role Play:**
- Divide students into small groups and assign each group a different aspect of marketing facilitation to role-play. Example roles include a brainstorming session leader, a mediator in a conflict, or a project manager ensuring deadlines are met.
- Allow 10 minutes for preparation and 5 minutes for each group to present.
#### Case Study Analysis (15 minutes):
1. **Distribute Case Studies:**
- Hand out printed case studies of real-world marketing campaigns where facilitators played crucial roles.
2. **Group Discussion:**
- Prompt students to discuss in their groups and analyze the case studies focusing on the facilitator's role.
- Assign one spokesperson from each group to share their findings.
#### Break (5 minutes):
#### Application/Practice (15 minutes):
1. **Marketing Project:**
- Assign a mini-marketing project where students need to come up with a campaign for a hypothetical product.
- Each group must choose one student to act as the facilitator.
- Provide guidelines and objectives for the campaign, including target audience, key messages, and channels.
#### Assessment (10 minutes):
1. **Presentation:**
- Have each group present their campaign and highlight how their facilitator helped manage and streamline the process.
2. **Q&A:**
- Allow time for questions and answers, encouraging peer feedback.
#### Conclusion (10 minutes):
1. **Summary:**
- Summarize key takeaways about the role of facilitators in marketing.
- Reiterate the importance of organization, creativity, and communication in successful marketing efforts.
2. **Homework/Assignment:**
- Assign a reflective essay on the role of a marketing facilitator, asking students to include a section on how they would improve as a facilitator if given the opportunity.
3. **Closing Remarks:**
- Offer closing remarks and provide an opportunity for any final questions or clarifications.
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### Evaluation:
- **Participation in Activities:**
Assess students’ active participation in role plays and discussions.
- **Presentation Quality:**
Evaluate the group's presentations on their marketing project.
- **Reflective Essay:**
Grade the reflective essay assigned as homework based on understanding, insight, and depth of analysis.
### Follow-Up:
- **Next Lesson Preview:**
Provide a brief overview of the next lesson focusing on digital marketing trends.
- **Feedback Collection:**
Gather feedback from students on today’s lesson to improve future sessions.
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This lesson plan aims to engage students actively while providing a comprehensive understanding of the role of facilitators in marketing, combining theoretical knowledge with practical applications.