Lesson Plan for Senior Secondary 2 - Marketing - Role Of Facilitator Vi

**Lesson Plan: Role of Facilitator in Marketing** **Grade Level:** Senior Secondary 2 **Duration:** 90 minutes **Subject:** Marketing **Topic:** Role of Facilitator in Marketing --- ### Objectives: By the end of this lesson, students should be able to: 1. Understand the concept of a facilitator in marketing. 2. Identify key roles and responsibilities of a marketing facilitator. 3. Discuss the importance of facilitation in marketing strategies. 4. Analyze case studies to understand practical applications of facilitation. ### Materials Needed: - Whiteboard and markers - Projector and screen - PowerPoint presentation - Case study handouts - Internet access - Sticky notes and pens for group activities ### Lesson Outline: #### Introduction (10 minutes): 1. **Welcome and Attendance:** - Brief welcome and mark attendance. 2. **Icebreaker:** - Quick icebreaker activity related to marketing concepts. For example, ask students to think of their favorite commercial and describe what made it memorable for them. #### Direct Instruction (20 minutes): 1. **Definition of Facilitator:** - Begin with a PowerPoint presentation defining what a facilitator is in general and specifically in the marketing context. - Discuss how facilitators help marketing teams stay organized, focused, and productive. 2. **Key Roles and Responsibilities:** - Outline the various roles, such as organizing meetings, generating creative ideas, conflict resolution, and ensuring effective communication. 3. **Importance of Facilitation:** - Explain why facilitation is crucial in developing, executing, and reviewing marketing strategies. - Provide examples of successful marketing campaigns and highlight the facilitator's role in those campaigns. #### Group Activity (15 minutes): 1. **Role Play:** - Divide students into small groups and assign each group a different aspect of marketing facilitation to role-play. Example roles include a brainstorming session leader, a mediator in a conflict, or a project manager ensuring deadlines are met. - Allow 10 minutes for preparation and 5 minutes for each group to present. #### Case Study Analysis (15 minutes): 1. **Distribute Case Studies:** - Hand out printed case studies of real-world marketing campaigns where facilitators played crucial roles. 2. **Group Discussion:** - Prompt students to discuss in their groups and analyze the case studies focusing on the facilitator's role. - Assign one spokesperson from each group to share their findings. #### Break (5 minutes): #### Application/Practice (15 minutes): 1. **Marketing Project:** - Assign a mini-marketing project where students need to come up with a campaign for a hypothetical product. - Each group must choose one student to act as the facilitator. - Provide guidelines and objectives for the campaign, including target audience, key messages, and channels. #### Assessment (10 minutes): 1. **Presentation:** - Have each group present their campaign and highlight how their facilitator helped manage and streamline the process. 2. **Q&A:** - Allow time for questions and answers, encouraging peer feedback. #### Conclusion (10 minutes): 1. **Summary:** - Summarize key takeaways about the role of facilitators in marketing. - Reiterate the importance of organization, creativity, and communication in successful marketing efforts. 2. **Homework/Assignment:** - Assign a reflective essay on the role of a marketing facilitator, asking students to include a section on how they would improve as a facilitator if given the opportunity. 3. **Closing Remarks:** - Offer closing remarks and provide an opportunity for any final questions or clarifications. --- ### Evaluation: - **Participation in Activities:** Assess students’ active participation in role plays and discussions. - **Presentation Quality:** Evaluate the group's presentations on their marketing project. - **Reflective Essay:** Grade the reflective essay assigned as homework based on understanding, insight, and depth of analysis. ### Follow-Up: - **Next Lesson Preview:** Provide a brief overview of the next lesson focusing on digital marketing trends. - **Feedback Collection:** Gather feedback from students on today’s lesson to improve future sessions. --- This lesson plan aims to engage students actively while providing a comprehensive understanding of the role of facilitators in marketing, combining theoretical knowledge with practical applications.